Rachel Pipan
Pipan Communications
I am a
communications advisor
compelling writer
PR expert
Why Pipan Communications
Our world is noisier than ever.
Your organization can have the best product, the most inspiring mission, and leadership from the highest pedigree and still not succeed. To stand out, you need a compelling company narrative and a stage where you can share it. A strong communications strategy, paired with smart tactics, will then take your story global.
Here's what we can do together.
01
Define your "PR Core Value Proposition"
What story are you telling? Is it the right one? Let's find out what makes your business original and worth listening to.
02
Create and execute a company-wide communications strategy
Including content creation and strategic writing across several audiences and channels, executive positioning and trainings, and advising on internal, customer, investor and media relations.
03
Situational PR counseling
Whether it's a breaking news affair or a long-planned product rollout, we can work together to communicate your story effectively on a project or retainer basis.
04
Curate unforgettable experiences
Identifying your stakeholders and executing high-level events that engage them in ways you've never seen before.
05
Add CSR to your PR
Expand your audience through mission-driven initiatives that reverberate with your brand.
06
Scale-up your communications
Design short-to-long term strategies for building your own in-house communications team.
Portfolio
About the Founder
Whether you need communications expertise on a complex technology or a partner to execute specific PR goals, I can help.
DIGITAL CURRENCIES AND INCLUSIVE FINANCE
I entered the bitcoin world in early 2016 and immediately got to work understanding how this paperless, government-less, bankless technology could be a new payments system. Along the way, I've educated myself in several topics relating to the advent of digital currencies, including: financial inclusivity, gender discrimination in banking, property rights and borrowing, and usage patterns for fiat and digital currencies.
BLOCKCHAIN AND EROSION OF TRUST
Blockchain is the incredible technology that makes bitcoin possible. As the company I worked for expanded into non-payment blockchain applications, I educated myself about the legacy systems in use today and the rapidly decreasing levels of trust we have in them. Marrying both areas of interest, I now have a deep level of understanding in blockchain as well as where it should (and should not) be used for maximum impact.
SUSTAINABLE COMPUTING AND CLIMATE CHANGE
From Amazon purchases to Netflix binging, electricity use is an unavoidable part of our increasingly digital world. A sustainability platform is an absolutely must-have for any tech company, and I can help make sure yours is original, powerful and - above all - authentic.
ARTIFICIAL INTELLIGENCE
Nowadays, you wouldn't call yourself an internet company - but you have a website. You wouldn't say you specialize in "international business," but you definitely have global clients. The same is happening with artificial intelligence - it's a maturing technology now, but every single successful business will use it in their operations in some way over next five years. From customer service, to recruiting, to diagnostics/planning, to security - your business will be an AI business. Your story can be strengthened by this cutting-edge technology without sacrificing the very human element that makes your business worth following.
MISSION-DRIVEN TECH
The millennials and Gen Z refuse to be a punchline. They are now founding companies, leading departments, and joining their first jobs with impact in mind. Simply delivering profit is no longer a sure strategy to stay ahead - in business or in reputation. From my years of experience in the start-up/scale-up tech world, and as a mission-first millennial, I can advise you on the best communications strategies that marry philanthropic goals with business objectives.
CURATOR, ANNUAL NECKER BLOCKCHAIN SUMMIT
This isn't your run-of-the-mill corporate event. We brought together highly impactful humans to learn from one another and bond in an inspiring environment, emphasizing our mission and championing diversity in this one-of-a-kind retreat. Our unique design creates an active attendee community that continues to reward our guests and bring good into the world. As event curator, I built our exclusive guest list, designed our dynamic event program, ensured a seamless guest experience alongside a logistics manager, and promoted our efforts across the world through press outreach and PR.
SENIOR COMMUNICATIONS MANAGER, EUROPEAN TECH UNICORN
I designed and implemented a global communications strategy across eight diverse business divisions at a leading emerging technologies scale-up. In 4+ years, our reputation grew from a small bitcoin start-up to a European tech "company to watch."
SPECIALIST, GLOBAL EARNED MEDIA PRESENCE
As a media relations expert, I know that the key to earning coverage is by cultivating respectful working relationships with journalists and sharing good stories. It's not about whether you think your news is interesting, but rather what it means to readers and how it relates to the state of affairs in the world overall. By following my rules of respectful media engagement, I've been able to place stories in outlets like Reuters, Bloomberg News, CNBC, Forbes, and CoinDesk/well-read trade outlets.
VERSATILE EXECUTIVE AND CORPORATE WRITER
On a daily basis, I use my writing skills to communicate stories to multiple audiences including investors, customers and reporters. This includes ghostwriting executive opinion pieces, drafting catchy website and social media content, speechwriting, and translating complex technical concepts and products into easy-to-understand narratives for customers and partners.